The Evaluation 4: How did you use media technologies in the construction and research, planning and evaluation stages

Our planning stages allowed us to use many media technologies in order to help us with a range of tasks, this includes one our most important choices; our final song choice for the project. YouTube was a service  we used, as it allowed us to explore a range of songs and aid us in deciding which song we would pick. We used Blogspot to record everything we have been doing in the project. This is where we put down a few videos which we believed could be our potential final choice and eventually, we decided to use Stronger by Kanye West. Me and my group made a powerpoint presentation, which we showed to the class. This Powerpoint included all our song choices and why we chose them; the class majority told us to pick Stronger by Kanye West.

Initially, we were going to film our music video in croydon. However, we needed to get contact details in order to obtain permission, so we decided to use Google maps which gave us contact informations and picture of the location. Google maps was also helpful when it came to the risk assessment, as the images allowed us to see what potential risks could happen. YouTube was used again whilst we research; not only did we use it in the research stage, but we also looked at other videos, analysing them to see what features and ideas we could incorporate into our own music video.

Constructing our video; we used many different media technologies in order to do this. We used a camera to take pictures that we later on used for our digipak and magazine advert. A digital camcorder was used to film the raw material for the video, and for editing we used different softwares on Mac OS X. As a group we decided to use Adobe Premier rather than final cut express, due to the fact that it allows us a lot more freedom to construct the video we envisioned. Freedom was given for more flexibility when it came to animations and effects. Photoshop was used to to make the digipak and magazine advert. Like Adobe premier did for the video, photoshop gave us a range of effects that proved effective for the digipak and magazine advert.