The Evaluation 2: Cohesion

I believe my main product and the ancillary texts make a cohesive unit that compliment each other, although in contrasting ways. The similarities involve the band members, which are included in the digipak and advert. This lets the audience know exactly who it is they are buying into; an instant recognition. However, similarities stop here in effect, which proves to be a weak point in the combination. On the other hand, similarities do begin to pick up in the magazine advert and digipak. They both compliment each other perfectly; they use the same font, same black, red and white colour scheme and the same images. This  keeps a level of consistency that is required in promotional tools. This is why the lack of similarities between the music video and the ancillary texts is a limitation.