The Analyses: Music Video

50 CENT PIMP 2003



In this video, there is a heavy presence of stereotypical masculinity with flawless physiques, money, expensive possessions and girls. These features are typical of many rap music videos, along with the expensive cars like the Roll Royce Phantom and Cadillacs. There is heavy focus on the iPod and Phantom (product placement), with the camera lingering on them with multiple shots, in effect emphasising luxury. Expensive branded clothing is worn, and flashy jewelry is constantly on focus, and combined with the white clothing, conveys even more of a sense of luxury. The song was significant success, peaking at 3 on the Billboard Chart.