The Analyses: Magazine Advert

Here we have a double paged magazine advert, with Binary opposition in play. On the left side we have the vulnerable, pure Beyonce, highlighted by white coloured clothing, transparent logo background and general lightness to the image. She has her hair pulled back illustrating a sense of exposure, and we see she has a slight smile, showing happiness. In the opposing photo, we have the "fierce" Beyonce; darker colours replace the pure white, and the transparency of the logo background is now black. Her eyebrows are thicker and her face is now expressionless, giving a tougher exterior then the opposing image. This advert shows that Beyonce as an artist is versatile, with different genres and styles in both her music and performances. Also the fact that the logo is very minimalistic shows that the artist doesn't need an obvious signpost for the audience to know who she is, and this gives off a high status.