The Music Video

This is the final music video...

The Digipak

This is my digipak I created. I created the logo for our group 'Reflection of State' and decided to have it coloured white to stand out from the black background and the rest of the images on the front cover. The black background also helps to make all images stand out and creates a nice border too. I placed 'The Case study" at the top as this is the album title and believed it will benefit the album the best by being placed where titles are suppose to be; at the top. The back cover includes a group photo of us showing us in a more... cohesive light compared to that of the promotional style front cover. I made the song titles red and chose the particular font style to emphasise the case study theme of the digipak and album. To finish off, I added photos of instruments and locations used.

The Advert

The Introduction to my Evaluation

The Evaluation 2: Cohesion

I believe my main product and the ancillary texts make a cohesive unit that compliment each other, although in contrasting ways. The similarities involve the band members, which are included in the digipak and advert. This lets the audience know exactly who it is they are buying into; an instant recognition. However, similarities stop here in effect, which proves to be a weak point in the combination. On the other hand, similarities do begin to pick up in the magazine advert and digipak. They both compliment each other perfectly; they use the same font, same black, red and white colour scheme and the same images. This  keeps a level of consistency that is required in promotional tools. This is why the lack of similarities between the music video and the ancillary texts is a limitation.

The Evaluation 1: In what way does your product use, develop or challenge forms and conventions of real media products?

Our music video definitely challenges the forms and conventions of media products of the same type of genre.  The original music video to our song by Kanye West is a popular rap song and includes a range of things typical to such a genre such as costume and location.  Our video is more artsy/ montage video which features all of the band members, and therefore goes against the typical conventions of a rap music video.  We have locations such as a studio and gym, places which wouldn't really be associated with rap, as they usually contain locations such as, basketball courts, parties/clubs and against walls. This may have actually been more effective had we conformed...

 The dress code of our band members are also non-conforming.  Common costumes in rap music videos include vests, hoodies, caps, jeans or baggy trousers, sunglasses, lots of jewelry; ours is opposite.  We decided to go with the smart casual look, consisting of trousers and shirts, suiting us much better.  We were afraid that by going with the typical rap dress code,  that it might come across like a parody and we didn't want this, although that was our initial idea. Also, the fact that we are a band performing a rap song is definitely challenging conventions, as most rap songs are performed mainly by a solo artist.  Bands are more associated with the genres of pop and rock. 

Digipak and advert-wise, they seemed to not be very conforming also. I was given criticism for my advert as it was said to resemble a film poster, not a music one. However, this was the aim, as i didn't want it to look the same as any other music advert. Plus, a little controversy will do no harm.

The Evaluation 4: How did you use media technologies in the construction and research, planning and evaluation stages

Our planning stages allowed us to use many media technologies in order to help us with a range of tasks, this includes one our most important choices; our final song choice for the project. YouTube was a service  we used, as it allowed us to explore a range of songs and aid us in deciding which song we would pick. We used Blogspot to record everything we have been doing in the project. This is where we put down a few videos which we believed could be our potential final choice and eventually, we decided to use Stronger by Kanye West. Me and my group made a powerpoint presentation, which we showed to the class. This Powerpoint included all our song choices and why we chose them; the class majority told us to pick Stronger by Kanye West.

Initially, we were going to film our music video in croydon. However, we needed to get contact details in order to obtain permission, so we decided to use Google maps which gave us contact informations and picture of the location. Google maps was also helpful when it came to the risk assessment, as the images allowed us to see what potential risks could happen. YouTube was used again whilst we research; not only did we use it in the research stage, but we also looked at other videos, analysing them to see what features and ideas we could incorporate into our own music video.

Constructing our video; we used many different media technologies in order to do this. We used a camera to take pictures that we later on used for our digipak and magazine advert. A digital camcorder was used to film the raw material for the video, and for editing we used different softwares on Mac OS X. As a group we decided to use Adobe Premier rather than final cut express, due to the fact that it allows us a lot more freedom to construct the video we envisioned. Freedom was given for more flexibility when it came to animations and effects. Photoshop was used to to make the digipak and magazine advert. Like Adobe premier did for the video, photoshop gave us a range of effects that proved effective for the digipak and magazine advert.