The Synopsis: Ideas

Our video is going to start with a fade in from black. This will be synchronised alongside

Idea Number One:
This will be a narrative and performance video combined. Narrative-wise, the actor will be walking into a club where there will be a fanfare of people greeting him by the door. Regarding performance, there will be rapping outside of a stationary car. Shots will include shot reverse shot.

Idea Number Two:
This idea is a parody take on the song, where the actor is hit by a car (not for real, of course) where he then becomes unconscious; this is when it becomes a flashback/dream. It will then link back to the first idea.

Idea Number Three:
This idea is also a parody, in which instead of the the character being portrayed as "strong", they are portrayed as weak. Therefore it will be predominantly narrative of structure.

The Auditions

So as a group we have decided to hold auditions to hire an actor for our music video. We have decided to create a poster to advertise our idea of the auditioning process. This will be placed on the main post 16 board where it is most likely to be looked at.

The Version

As a group we have decided to use the radio edit version of Kanye Wests song 'Stronger'. The original version is over the limit at 5 minutes long and even if it was possible to use all of this time, it is still too long for our liking. The radio edit weighs in at 4 minutes, however, we still look to cut this down even further. We want to get it down to 3minutes to 3minutes and 30seconds, and to do this we will be cutting out 0-24seconds, and we will also be taking out 3.04-4.01. By doing this we can make the video content make more impact, and the length wont make it drag and be boring.

The Proposal

We chose many different potential videos we could have used for a music video. However, some stood out more than others and we considered doing these the most. These videos include...

We believed this was a strong choice because the message in the song can be applied to many concepts, and will allow us to make many ideas work with the message. The video could be abstract, or it could be narrative, or performing could even be done too. Plus its something different and I like different (y)

Teardrop has a very strong backdrop will we could easily work with. An abstract video could be implemented, which is suitable for such a song. However, narrative elements could be encoded, and many camera angles can go into it too.

The Final Decision

We decided to choose Kanye Wests Stronger due to high favourism compared to our other choices, and due to the fact we can make it work around us instead of us working around the video. We can be flexible with the song, and I believe it will provide us with the best outcome possible.

The Feedback

Feedback wise, we were told that Stronger by Kanye West was our "strongest" choice, as there was much we could actually do with it. It has a prominent beat that we could work with which will allow us to easily edit and cut to our liking. We have considered feedback, and we may choose this is our final music.

The Analyses: Music Video

50 CENT PIMP 2003



In this video, there is a heavy presence of stereotypical masculinity with flawless physiques, money, expensive possessions and girls. These features are typical of many rap music videos, along with the expensive cars like the Roll Royce Phantom and Cadillacs. There is heavy focus on the iPod and Phantom (product placement), with the camera lingering on them with multiple shots, in effect emphasising luxury. Expensive branded clothing is worn, and flashy jewelry is constantly on focus, and combined with the white clothing, conveys even more of a sense of luxury. The song was significant success, peaking at 3 on the Billboard Chart.

The Analyses: Magazine Advert

Here we have a double paged magazine advert, with Binary opposition in play. On the left side we have the vulnerable, pure Beyonce, highlighted by white coloured clothing, transparent logo background and general lightness to the image. She has her hair pulled back illustrating a sense of exposure, and we see she has a slight smile, showing happiness. In the opposing photo, we have the "fierce" Beyonce; darker colours replace the pure white, and the transparency of the logo background is now black. Her eyebrows are thicker and her face is now expressionless, giving a tougher exterior then the opposing image. This advert shows that Beyonce as an artist is versatile, with different genres and styles in both her music and performances. Also the fact that the logo is very minimalistic shows that the artist doesn't need an obvious signpost for the audience to know who she is, and this gives off a high status.

The Analyses: Digipak

This is the Sasha Fierce album cover. There are many connotations to this image which show wealth, luxury, and even mystery. The colour scheme of black and gold found in her clothing, her hair, the lighting and the logo, portrays a sense of luxury, and also compliments her skin tone. The dark background also highlights the gold colours along with the main artist herself. The black panther in what called be called shadows, gives a sense of mystery, and the fact that it is in the background could represent a sense of underlying aggression, along with the scratches on the wall. Her stance is reminiscent of a model, giving off a sensual image, along with her lack of clothing. Many of these features are found in the same genre (pop/r&b) featuring female artist, or similar genres.