Results were not what we were necessarily expecting. We received back mostly unfavourable statistics. It was found that our digipak lacked interest, mostly due to lack of effects. the video lacks typical features of the genre of music. Although the genre is wrap, it actually has an electro sound to it just like Earthquake by Labyrinth which reached number 2 chart position, and still currently charting. Unfortunately our video didn't take much cues from the typical features of such a genre such as a plethora of effects, flashy colourful lighting and fast cutting/editing; this may have given our video more favourable critical response.
Also, people didn't find the cover typical of the genre, although this isn't really a main issue. Special effects are possibly what people look for in there album covers and music, giving them a greater incentive to buy and recommend the video, which was also low on score. This is something of concern as attracting people to buy the CD is whats important, and if our ancillary texts don't have that X factor, then we wont get good results with our single. It would effectively have been better to conform to expectations.
